Seedlab at Agfest

You’ll be able to chat with the Seedlab Team at Agfest this year – Seedlab will be featured in the Woolworths Marquee, and we’ll be alongside at least three of our previous Cultivators who’ll be able to answer any questions you have. These include Andy and Matt Jackman from Red Cow Organics, Ann and Rob Atkinson from Thai Larder, and Roz and Chris Madsen from House of Fudge. All three of these businesses, are now supplying Woolworths stores with their products, in varying but increasing store numbers.  

Andy and Matt Jackman produce deliciously creamy, organic cheeses made on their organic farm in Oldina, in North-West Tasmania. Andy and Matt started Red Cow Organics ten years ago, making award winning cheese and establishing their brand in North-West Tasmania. To take the next step in their business, the Seedlab program helped the Jackman’s narrow their focus in order to scale.

With the Seedlab program, and mentorship from the Seedlab team, Red Cow Organics selected its Certified Organic Persian Fetta as the product that would seal its retail dreams and set about fine tuning their product, production and brand to become retail ready.

Andy Jackman, Red Cow Organics said: “Seedlab provided the stepping stones for expansion of our company. Enormous opportunities have opened up for us, including pitching to major retailers. Seedlab assisted us in the steps required for scaling up a business and what is required to partner with a major retailer, and to be clear on our business outcomes.”

Red Cow Organics has been supplying Woolworths Stores in Tasmania and New South Wales for the last 10 months. Andy says: “it has been an exciting time in Red Cow Organics business’s growth as this partnership has increased our production and cheese sales. We are excited to be part of the Woolworths show case at this year’s Agfest, where we’ll share our story and our beautiful organic cheeses with visitors.” 

Passionate about creating truly authentic Thai flavours, Ann and Rob Atkinson came to Seedlab with an idea to establish Thai Larder as an artisanal Thai food producer. They developed a range of three ready to cook fresh Thai sauces from Tasmanian ingredients, which are perfect for busy people who love healthy ingredients and great tasting authentic Thai food. Everything they do uses Tasmania’s finest produce, and carefully blends this with traditional cooking methods and recipes so that you can recreate an authentic taste of Thailand in your own home. 

Ann and Rob were thrilled to be listed recently in all Tasmanian Woolworths stores, and are heading to Sydney in August with Seedlab to present their samples at Woolworths head office as part of a Seedlab Australia Mini Expo, alongside House of Fudge and 19 other Cultivators. Thai Larder can also be found at Hill Street Grocer and Farm Gate Market.

House of Fudge, based in Hobart, produce premium, handcrafted, smooth and creamy fudge, known far and wide as “Bliss in a Box”. Roz and Chris’s gluten free range incorporates delicious Tasmanian produce and has won gold and silver medals at the Australian Food Awards. The packaging is unique and stylish, making House of Fudge a lavish gift and a sumptuous pleasure.

Chris and Roz Madsen are the passionate owners of this business who are excited about future product offerings and expansion. Agfest visitors will be able to taste fresh fudge samples from a range of three new Vegetable Fudges made from Tasmanian ingredients including peppermint essential oil and spinach, blackcurrant with beetroot, and Manuka honey with carrot and mango, which were developed as part of the couple’s Seedlab journey.